About Me
I work with organizations to transform operational complexity into products teams can confidently build, support and scale.
How I think
The most difficult problems rarely start with an interface
They often begin when organizational assumptions fail to reflect the reality.
Over the last decade I've worked across pharmacy, vision care, automotive services, store inventory, data and operational systems.
Across every domain I’ve worked in, I’ve seen the same pattern emerge: every stakeholder and user sees a different piece of the picture. I invest heavily in building a shared understanding before making any final decisions.
How I work
Make ideas tangible
Conversations reveal intentions. Artifacts reveal assumptions. I use prototypes, workflows, and visual models to make abstract ideas tangible, helping teams discover miscommunications and gaps in understanding before they become expensive mistakes.
Follow the evidence
Strong opinions are useful starting points, not destinations. Research, feedback, and operational realities should continuously shape the direction of a product.
Design for reality
I start with common workflows, then look for opportunities to widen the happy path. Enterprise products succeed when they support not only ideal conditions, but the real-world situations users encounter every day.
Outside of work
I’m a husband, father of three, artist, and builder. I’ve spent thousands of hours drawing, sculpting and painting, and enjoy pursuing mastery in a craft. Whether it’s art, design, cooking, or personal software projects, I enjoy the process of steadily improving at things that matter to me.
